All posts tagged advertising

Advertorials

Donde Esta La Dignity?

Donde Esta La Dignity?

The shelf life of a B-List celebrity anywhere is usually short lived. In New Zealand, that shelf is more of a skirting board, precariously propping up the VIP-guest-list and shopping-mall-opening dreams of our once slightly famous.

But for those not smart enough to start an orange juice company, what meaningful source of income remains, ten years after the spotlight (albeit, a weak one to begin with) fades? Not famous enough for Dancing With The Stars, too famous to work in Burger Fuel. Where to next for hostesses of 80′s game shows, singers of defunct 90′s, chicken-themed, dub-rock-lite bands, or the ex-cast of Shortland Street (those that didn’t attempt brief & unsuccessful careers overseas before ending up back on the show)?

In the apparently endless, mildly informative, and altogether embarrassing world of Advertorials, that’s where.

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Public Service Advertising

public_service_advertising

A typical Kiwi billboard ad.

Kiwis love being told what to do. And then doing the exact opposite.

In a, perhaps ironic, counterbalance to all the hours of Cheap TV Adverts on New Zealand television, the government happily invests millions of taxpayer’s money producing film-quality, 30-second vignettes and print ads, reminding us what a bunch dicks we all are, and how, if we only drink less/drive slower/eat lamb/exercise/breast feed/buy NZ/don’t bash our kids/& make it click, then this could, at last, be a really choice place to live.

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Cheap TV Adverts

Don't upset the talent.

Don't upset the talent.

Small to medium sized Kiwi businesses just can’t seem to get enough of badly produced, low-rent TV commercials featuring themselves, their staff, or an immediate family member. And while she might be the apple of your eye, mate, with a face like a badly-healed motorcycle injury, your darling daughter is unlikely to shift a lot of budget leather sofas.

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