All posts tagged kiwiana

Vogels Bread

If bread had a gender, Vogel's would be a real man.

If bread had a gender, Vogel's would be a real man.

Vogel’s Bread is a Kiwi enigma. Part bread, part muesli, and part vegetarian meatloaf.

Abandoned on a desert island with but one choice of food, most New Zealanders could survive for years, quite happily, on nothing more than Marmite on generously buttered Vogel’s toast.

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Jandals

Get up yer crack

Get up yer crack!

In New Zealand, getting around in bare feet is considered cool – in a sort of sexy-Jesus meets pro-surfer way. It demonstrates how laid back, Eco, and generally unconcerned by commercialism or fashion Kiwis like to think they are.

To the rest of the world, though, it’s just something homeless people do.

In spite of the weather, many Kiwis would happily wear this vagrant look all year round. Unfortunately, there’s just too many fucking prickles in the grass. So the next best thing, and something of a cultural icon in New Zealand, is the humble Jandal.

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Tomato Sauce

Would you like some fries with that?

Would you like fries with that?

Nobody eats more ketchup than the Kiwis. It’s true. And not just ‘per capita‘ either, for real.

Whether it’s a result of  growing up being spoon fed sentimental pap by Watties’ TV commercials, or simply our national tendency towards a Pie-based food pyramid,  Kiwis consume, on average, 3 times their body weight in tomato sauce every year*.

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Kiwiana

A book of stuff you don't own.

A book of stuff you don't own.

Nobody actually eats Hokey Pokey Ice Cream, and they certainly don’t buy it from a Four Square. Watties’ Tomato Sauce tastes like bubble gum, and comes from Australia anyway. The Buzzee Bee is a shit toy – kids today just want to shoot hookers, in 47 inch plasma hi-definition, on Grand Theft Auto III.

Kiwiana, therefore, is not the love of any actual objects. It is, rather, the love of nostalgia towards objects most of us no longer give a toss about.

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