Really?
Georgie Pie – New Zealand’s own answer to McDonalds, featuring meat pies instead of burgers – began life in the 70s. But in the early 1990s, a ‘perfect storm’ of events significantly boosted the fortunes of the company, triggering a rapid over-expansion of franchises which, like all great empires, eventually caused the company to implode.
And even though Georgie Pie is also the single biggest contributing factor to an alarming rise in teenage bowel cancer during the same period1, Kiwis, particularly late 20s and thirty somethings, still get all misty eyed at it’s memory, and fall over themselves in support of any to bring it back. So why is this?
Other People’s Shit