Don't upset the talent.
Small to medium sized Kiwi businesses just can’t seem to get enough of badly produced, low-rent TV commercials featuring themselves, their staff, or an immediate family member. And while she might be the apple of your eye, mate, with a face like a badly-healed motorcycle injury, your darling daughter is unlikely to shift a lot of budget leather sofas.
The sad irony is, that New Zealand also has a remarkable output of world class, international award-winning advertising campaigns for a nation of it’s size.
The owners of such outlets as ‘Lighting Direct’ or ‘Big Save Furniture’ may indeed argue that any savings on the cost of their advertising are passed on to their customers in competitive pricing. “Why pay a professional, when I can do it myself!” . This may be true, but the same attitude to quality, attention to detail, and style, is almost inevitably reflected in the the shops’ product line, which is, in every case, cheap shit.
And though there is some merit to the ‘memorability factor‘ of the kind of crap advertising that makes you want to throw your dinner at the telly, an infamy and recognition that may, for a time, draw in customers. It is usually short lived. For proof, look no further than the following three words.
Daves.
Discount.
Disasters.
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Remember at Dave’s, a disaster a day lets you stretch out your pay …
How did we go through that many comments with no mention of Briscoes?
“Must End Sunday!”
“Themselves, their staff, or an immediate family member. ” Let’s not forget their cat…
Please, for the love of all that is holy, can we band together and burn down every Harvey Norman outlet therby saving us from ads that have the slow,drip, drip torturous effect of making you want to murder your whole family with large, rusty nails. Please.
I think you should cast your withering glance at BrandPower, Discover, Family Health Diary and Eating Well commercials.
But they’re not commercials, they’re well researched, objective, medical and nutritional documentaries, aren’t they?
Aren’t they…?
That wasn’t a thinly disguised PER CAPITA STATISTIC (q.v.) in the second paragraph, was it?
Well spotted! You win the spot prize…A trip for 80 (2 adults and 78 screaming kids) to the Quality Inn, Rotorua, on some undisclosed, rainy weekend in July. To collect, simply call 0908 123456. Calls cost $1000/min. Please ask your parents first.
can’t agree more with the big save furniture ads.